We help wedding venues book more weddings

Running a wedding venue is two jobs. One is hosting the best day of someone's life. The other is the inbox: hundreds of inquiries a year from The Knot, WeddingWire, Zola and your own website, most arriving at night and on weekends, each one a couple deciding whether to tour. The venues that respond first and follow up longest book the most weddings. Almost none have the staff to do it consistently.

We spent years inside this industry, first building Borrowed & Blue and then Novela, working alongside hundreds of venues and the vendors they refer. Every one of them told us the same thing: the sales work is the bottleneck. So we built Novi to do it. Novi learns your venue, your packages and how you talk to couples, then handles inquiries, follow-ups and tour scheduling the way your best coordinator would on her best day, every day.

We only win when you book more weddings. We don't sell ads, listings or placement, and we don't sit between you and your couples. Novi works from your inbox, under your name, with your calendar. Your relationships stay yours.

We also know your sales process is your competitive edge. What you share with Novela stays with Novela: your pricing, your conversations and your couples are never used to help another venue. We set up in 24 hours, we're on a first-name basis with every partner venue, and when something isn't right you hear from us, not a ticket queue.

At Novela, we believe that love is love. No matter who you are, who you love, or how you choose to celebrate that love, you are welcome here. Weddings are about more than flowers and guest lists - they're about belonging, affirmation, and the freedom to say “I do” exactly as you are. We are proud to support every couple’s right to marry and to be seen, valued, and celebrated without exception.

Our commitment to equality is unwavering. We honor all couples with acceptance and grace, in every decision we make and every experience we help our venues create.